More wrong adverts

Aug 1, 2022

Unusually for UK reprint comics there are two slightly different covers available for this issue. One has “COMICS” top left in white. The other has “COMICS” in yellow. They must have felt the need to remove the “NOW MONTHLY” that featured on the original cover. Was the change in colour the result of a second printing run due to the first batch quickly selling out? Who knows. Who cares. etc etc

This 68 page Arnold/Jenson/Thorpe and Porter (?) UK black and white comic reprints strips from two pre-code Prize comics. Undated, it must have been published between 1952 and 1955. Was it laziness that saw the american ads appearing? Later comics published by Thorpe and Porter would see them use the half page gaps to advertise other comics in their line up. They never seemed to try too hard to solicit adverts for the interior pages of their comics. But ads often appeared on the inside covers.

I think readers in the UK would have little joy responding to ads for businesses on the other side of the Atlantic ocean.
It always puzzled me that so many adverts in old horror comics seem to target a younger audience than the books were aimed at.

How bonkers is this. They even reprint the Statement of Ownership details which don’t even apply to this reprint.

Here is the original Prize cover from March 1952.

Back cover

Aug 1, 2022